https://www.dekuiper.design/about daily 1.0 2024-03-21 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/5bc521f8-3173-4fc5-a383-ab1d9d89c90b/Kendra_Homepage.jpg About - A bit about me I’m a maker at heart and love hearing others’ stories. My curiosity about people, places, systems, and more brought me to Product Design. I’m a generalist who loves the whole design process, from user research and strategy to supporting the build of my designs. When I’m not scratching my head over some Post-Its, you can find me flipping through record stacks, walking my dogs Winston and Ruby, or browsing fabric stores for my next handmade garment. To geek out about UX and/or how fantastic National Parks are, drop me an email. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1526150152836-HY6CW1AO0H23EJHFWWGM/ember+%2852+of+194%29.jpg About https://www.dekuiper.design/accident-scene-sketch daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581535483777-9YK2ZAZEK67HG24GY0H4/MVP.png Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1583378291024-DJ46FQ0IPY761T7F3CA4/concepts.png Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581537136285-1IYATR2DHY0TRN27PUI0/Quotes.png Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581214376694-RTY33B2RKG29T7H91YQS/IMG_7823.jpeg Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581539450466-TFLOIG4H6P59IMZVWLXU/Final.png Accident Scene Sketch - Change in the tool’s look and feel When we released the sketch tool, I designed it as a white-label product. However, as time went on, my product team and I felt it would help our users to have an Allstate identity for added consistency. The tool’s functionality stayed the same, but I reworked the visual design and iconography. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581522686280-3UGXYY2BWVE7ARUXC32M/SketchConcepts.png Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581212926686-Y58B5IO9OSXDZOSUPDUY/Cover.png Accident Scene Sketch https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581540872945-PL7XX61SIJWAXXVF0V6H/photo.png Accident Scene Sketch https://www.dekuiper.design/ghrn daily 0.75 2020-04-06 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581099600532-GYH6ZZ8Q0VF4JZF20LZ8/MAP+SOLO.png GHRN https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581099413695-93JCJOKOTJPP10K3ZKPC/GHRN+PHOTO+2.png GHRN https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581098814094-LL726SYPGX1ERTU5YER4/GHRN+PHOTO+1.png GHRN https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581102043768-VHHH3J8K81JGUDZWJ5MN/FINAL.png GHRN https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1581102012072-P5A88E3Y1G732XBTGC5R/Concept.png GHRN https://www.dekuiper.design/personalprojects daily 0.75 2020-04-06 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1585851373110-RJ6QDQVYM7YG60K581F6/Screen+Shot+2020-04-02+at+2.15.33+PM.png Personal projects - Spaces Personally important spaces I’ve inhabited at various points in my life recreated from photos or memory as graphic illustrations. https://www.dekuiper.design/liability-analysis-tool daily 0.75 2020-04-07 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586277723169-K9MYJXRKWGA2RZ7ALPGY/1.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586277739044-NWQW4G90BDV7RT2JLD85/2.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586277755278-4SPSPQG2NTASE13K6OT4/3.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586277772646-98S5WCGRDOXJZ5T6VVPI/4.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586292170084-4OKLUS2KQ6W6MC4HJYQM/5.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1586192902013-TIDP67P8LVEN28KXQP6B/Artboard2.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1585939099469-FNK3QXJ4DYPALC1Q4MO7/Artboard.png Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1585936948167-MPN79D5SYC16QM17ZO75/Group+29.jpg Liability Analysis Tool https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1585852690963-NQF5A6B9R55J96ISBEM1/Cover+LAT.png Liability Analysis Tool https://www.dekuiper.design/spaces daily 0.75 2020-06-04 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1591284546377-N0HSRHWTIP3XVXS3EYZC/Screen+Shot+2020-06-04+at+11.24.04+AM.png Spaces https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1585851591637-LR4RY50YXHIZ7BOJ8NL2/Screen+Shot+2020-04-02+at+1.51.03+PM.png Spaces https://www.dekuiper.design/retail-product-explorer daily 0.75 2021-07-29 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627427102491-G7SWYM258OD2RNDTPKXN/Tablet-Landscape-1.png Retail Product Explorer https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627427102887-7FZBLAKY9MFHHHGMY5CB/Tablet-Landscape-2.png Retail Product Explorer https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627427104805-5ZHXTEBMJTVFMFLOVWTS/Tablet-Landscape-3.png Retail Product Explorer https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627427103819-7N3OESPMSYMZBGZESNFE/Tablet-Landscape.png Retail Product Explorer https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627438885295-JQW1HVWI1FOUL6GCPP5T/Connecting_Lines.png Retail Product Explorer - Make it stand out Connecting lines were animated in between the Benefit description and the image of the chair. This was included to help to draw the user’s attention to were a specific feature was located on each chair. If the feature or benefit was general, I choose not to include a connecting line. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627246156297-1I40I4KXPFSVZAWYQVYQ/Store+Photo.png Retail Product Explorer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627244991921-2LIOKHQOJJ5543LCDT0E/RPE+Cover.png Retail Product Explorer https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627426624658-8VCL20IV8GIWP7MZEGN9/Screen+Shot+2021-07-27+at+6.55.36+PM.png Retail Product Explorer - Make it stand out Kiosk Mode https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627248258682-F93V8AXI91KV4X0NV7KM/Group_17.png Retail Product Explorer - Setting up a Research Cadence Survey created using Airtable, embedded into the Ceros Prototype https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627428414892-D53RPXZZRU7IGLVU3E6B/Final.png Retail Product Explorer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627426659454-QIB9DYUSB1YPMEWCDVMG/Screen+Shot+2021-07-27+at+6.56.17+PM.png Retail Product Explorer - Make it stand out Personal Device Mode https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627425796756-KU5EA5LG4WS2G86E4FOK/Picnic+.png Retail Product Explorer - Make it stand out Interested in reading more about our Design System? Explore Picnic’s public facing site or explore Picnic’s development site https://www.dekuiper.design/design-within-reach-content-hub daily 0.75 2021-07-29 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627436338852-BMKD3PDH31JVKGRM47F0/Content_Hub_Landing_2.png Design Within Reach Content Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627436610491-UR5FYFB3CK5AA3ZDWN5A/Content_Hub_Article_1.jpeg Design Within Reach Content Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627436179383-RI955L56JBKSS33ES2XB/Content_Hub_Landing_1.png Design Within Reach Content Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627431047809-6ENI50LQQ2PUAVJ5YTAI/Screen+Shot+2021-07-27+at+8.10.19+PM.png Design Within Reach Content Hub - Background & Context Design Within Reach’s Current State Blog https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627436726027-OVP8QX0N9RKVTVNC3XBL/Content_Hub_Article_2.jpeg Design Within Reach Content Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433295478-36LGYUDFSO0MJY13NCNT/Screen+Shot+2021-07-27+at+8.36.58+PM.png Design Within Reach Content Hub - CB2 Style Files https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433293404-NL0QETQQTR4AZX9MTYSX/Screen+Shot+2021-07-27+at+8.39.52+PM.png Design Within Reach Content Hub - West Elm Ideas & Advice https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433295724-DWMJJTVA5HWRHCZ494LV/Screen+Shot+2021-07-27+at+8.40.59+PM.png Design Within Reach Content Hub - Schoolhouse Ideas https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433298390-UEL00TVE0IALFCLR3CB0/Screen+Shot+2021-07-27+at+8.44.18+PM.png Design Within Reach Content Hub - 1st Dibs Introspective Magazine https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433298798-B03IS5GWZ3ZFAT14GBEE/Screen+Shot+2021-07-27+at+8.45.30+PM.png Design Within Reach Content Hub - abc carpet & home Stories https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627433783868-4UG18F3J6MG6DSKK02EX/Screen+Shot+2021-07-27+at+8.56.08+PM.png Design Within Reach Content Hub - One Kings Lane Daily Inspiration https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627437950866-3KOJNAGAL9IWGHHNIWVA/Cover.png Design Within Reach Content Hub https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627435392349-3EP5WBYE32JYBT9UJCH1/Nav._Exploration.png Design Within Reach Content Hub - Examples of Navigation Exploration https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627435394895-SS57PJ2JILLCEEC79AG7/Hub_Landing_Page_Exploration.png Design Within Reach Content Hub - Examples of Landing Page Concepts https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627435396538-WN3XWQCPH6ZWQ7D45MH7/Cat._Page_Exploration.png Design Within Reach Content Hub - Examples of Different Category Landing Page Ideas https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627435398126-FSSC4UAAX861QP849T8T/Article_Types_Exploration.png Design Within Reach Content Hub - Examples of Different Article Type https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/1627437278156-K4CQ39HJMNSKQNSAZSZ5/Content_Hub_Landing_3.png Design Within Reach Content Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dekuiper.design/clearcover-agent-quoting daily 0.75 2023-12-30 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/24a73064-ab31-4636-a6cc-c49a37004a13/AQUI_Image_1.png Clearcover Agent Quoting - Starting Designs No matter the flow, “Start from Scratch” or “Bridge,” agent’s went from Summary to Reports to Purchase. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/6228a6e3-119e-47c9-a28c-6e7ec662e7fb/Case_study_cover.png Clearcover Agent Quoting https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/446878a0-7860-477f-85db-0241ee094514/AQUI_Image_2.png Clearcover Agent Quoting - Updated Design In the end, this design gave the agents the freedom and accuracy they needed to effectively to their jobs. https://www.dekuiper.design/clearcover-choice daily 0.75 2024-01-08 https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/a4351cd8-6666-4671-bbfa-999b387e19ca/Carrier+Selection.png Clearcover Choice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/8481421c-49cd-4292-8c7d-dd2e75be064a/coverages.png Clearcover Choice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/3a9e4b8e-0bac-405a-a081-445e4b097a9c/Choice_Cover.png Clearcover Choice https://images.squarespace-cdn.com/content/v1/5af60138f793922e2cdcd468/b440cca0-d519-4d20-9e73-86aaf0380a39/Final.png Clearcover Choice - Make it stand out Whatever it is, the way you tell your story online can make all the difference.